CASE STUDY

MedConnect Europe

“The attention to detail and how much you are doing for us - it’s almost as if you are completely part of our team. It doesn’t feel fractional at all.”

Abdullah Malik, MedConnect Europe

Core Challenge

MedConnect Europe is looking to scale internationally within the university admissions industry. Their programs have been very successful since founding in 2022, though with an increasingly crowded market, unique regulatory challenges and the complexity of expanding outside of their UK base, the need for a robust sales operation grows rapidly.

Observed Deficiencies

  • Sales leadership is owned by non-sales Founders. Access to revenue and sales expertise has been costly and unreliable.
  • The sales team has had minimal sales training and pipeline practices were not standardized. Abandoned opportunities comprised more than 50% of total pipeline.
  • No sales performance nor revenue analytics are being tracked, making it near impossible to perform analyses or forecasts on revenue growth.
  • Despite strong marketing and a good inflow of leads, very little structure was in place to nurture and progress leads into qualified opportunities.

MedConnect's Goal

With expert sales leadership, MCE hoped to improve their sales team's performance, more predictably achieve growth, and fortify their sales model as a whole to better compete and scale in an increasingly crowded space.

Objective 1

Increase closed-won ratio by 50% & achieve 25% growth versus previous year

Objective 2

Make revenue generation more predictable and be able to forecast growth

Objective 3

Develop sales infrastructure to build an operation suitable for scale

Psst.. Sound similar to your goals?

Our Approach

Perform a deep audit of the sales team’s approach, competency, workflows & process
Launch ongoing sales coaching over 16 weeks to develop approach and competency
Develop custom sales scripts, objection guides & call frameworks
Implement weekly standup calls & pipeline reviews to create a target-centric culture across the organization
Create Rev Ops & sales dashboards to track & forecast growth
Deploy 20+ sales SOPs, tools & playbooks to drive sales repeatably
Develop and launch seasonal campaigns to never have to worry about pipeline
Operationalize growth attainment through forecasting, KPI analysis & strategy
Implement a CRM to better manage opportunities, build lists & drive pipeline
Install automations to reduce busywork & improve sales efficacy by over 8 hours/week
Advise Founders weekly on business development, RevOps & futureproofing
Launch a new Sales Incentive Program to drive incentivization and expansion

Results

45%

Achieved 45% growth vs. previous year & a 39% cumulative closed-won ratio.

3X

Sales Cycle decreased 3X from 6.9 weeks to 2.4 weeks, and payment chasing from 18 days down to 3 days.

109%

Generated a 109% uplift in total active opportunities, yielding consistent revenue potential over 3 quarters

Delivered Outcomes

Consistent Active Pipeline is now common scenario for MedConnect Europe. No more worrying about where to find the next lead or whether there is enough revenue potential to hit the next target.
Revenue Generation Is Repetable and Predictable with the help of granular KPI tracking, robust RevOps and a target-centric team trained on driving pipeline.
Overtaking the Competition across multiple new territories. With strong market research, purpose-built playbooks and hypertargeted campaigns, MedConnect Europe is scaling seamlessly while competitors continue to lose market share.

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